Krispy Kreme is bringing a doughnut-themed playground to London.
With the rise in popularity of competitor brands like Doughnut Time and Crosstown, it seems Krispy Kremes have slowly dropped off the face of the planet, but they are now coming back with a vengeance.
Krispy Kreme is inviting Londoners to indulge in its “Magic in the middle” pop-up, themed like a playground. Visitors will enter the experience via the middle of a doughnut and can explore a setting featuring walls dripping with chocolate and caramel.
They will also get the chance to try out the brand’s new Original Filled doughnut flavours by taking part in a lucky dip – these include Nutty Chocolatta, Caramel, Raspberry, Custard and one mystery flavour.
The pop-up is taking place in Great Newport Street, London on 8-9 March and is going to be super busy, so make sure to get there early.